This is a short film created and edited in a total of one hour. It was shot on a university campus where accessibility buttons were being installed.
The short clip shows a young man avidly selling the new "Future Button" which promises to open doors at the press of a button without any struggle.
Unfortunately, as a young woman attempts to open the door as the video is being shot, it becomes obvious that the button is not functioning.
People with disabilities are the largest and fastest-growing minority in the U.S. They control $1 trillion in total annual income. They have friends, family members, and business colleagues who accompany them to events and outings. And they use businesses and facilities that are accessible to them. How can businesses provide access to people with disabilities? They can begin by opening their doors, literally. Accessible doors welcome everyone – and they’re required by law.
Lama is a skilled actor in pressing buttons and opening doors. She has had over 19 years of experience in roles like this. She plays the riveting door-opener in this film.
Eve is an amazing director and hand model. Her motioning to the button in this film is a can't miss experience!
Alejandro has years of experience in infomercials. He is passionate about selling great products in a humorous way.